SONIC Tools Joins US RaceTronics as Partner for Lamborghini Blancpain Super Trofeo North American Series

SONIC Tools Joins US RaceTronics as Partner for Lamborghini Blancpain Super Trofeo North American Series

  • Mar 24, 2016

Monrovia, California (March 24, 2016) – US RaceTronics is pleased to announce the signing of SONIC Tools as an official partner. Under the multi-year agreement, SONIC Tools will support the team during its participation in the Lamborghini Blancpain Super Trofeo North American Series.

SONIC Tools is headquartered in Auburn, Alabama and serves the needs of U.S. and Canadian automotive dealerships, independent service centers, tuner shops, technicians and do-it-yourself automotive enthusiasts.The brand is also the official hand tool of the WeatherTech SportsCar Championship and Continental SportsCar Challenge, as well as an official partner of the International Motor Sports Association (IMSA).

“SONIC offers a unique streamlined system, which greatly improves our efficiency- a critical factor in high-performance racing,” said team owner Shane Seneviratne. “I’m impressed with the products they offer, particularly the SONIC storage systems, and we plan to take that message far from the track. We believe SONIC tools and toolbox solutions ought to be in workshops and garages throughout North America.”

“We have had an opportunity to witness the professionalism of Shane Seneviratne over the past several months, and we are honored to be a part of his program,” said SONIC Tools Chief Marketing Officer Colby McConnell. “His team is smart, they are dedicated and they operate in a highly efficient manner. We are looking forward to seeing the incremental improvements in efficiency that our storage systems provide. We are committed to provide the team with the tools they need to compete at the highest level of this sport.”

SONIC products are available online at, direct from the SONIC Team, or track-side at all IMSA events. The mission of SONIC Tools is to change industry standards by introducing unrivaled organization and efficiency solutions to positively impact a company’s bottom line.

The 2016 Lamborghini Blancpain Super Trofeo North American Series will kick off next month at Mazda Laguna Seca Raceway with Rounds 1 and 2. Catch the action April 29th through May 1st.

About SONIC Tools

SONIC Tools is the North American subsidiary of Netherlands-based SONIC Equipment, the world’s market leader in the design and manufacture of premium hand tools and tool box systems for both commercial and consumer use. SONIC Tools’ precision-crafted tools, tool boxes and wall systems are found in the world’s most progressive automotive enterprises, service centers, race shops, aftermarket businesses and personal garages.

Experience SONIC Tools online, through Facebook at , Twitter at, and via Instagram at or @sonictoolsusa.

Category: Uncategorized

Comments are closed.